All posts tagged: Paid

New ad formats and targetting for gamers

When mobile users are looking for entertainment they often turn to gaming apps. In 2015, an estimated 41% of all apps downloaded were games.1 However, while a user may be excited about downloading an app, it can soon be forgotten; studies have shown that 1 in 4 installed apps are never used.For game developers, building a successful business

Remarketing

Remarketing Facts For Your PPC Strategy

I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing. I’ve been using remarketing at WordStream since 2012 and last year, we spent over $500,000 on these ads alone. Why? Because they’re freaking awesome. If you’re sitting on the fence and unsure

Google Analytics

The Best Adwords Editor Hidden Features

Along with a browser and Excel, the AdWords Editor is probably among the most used software for any serious PPC specialist. In December 2014 Google released the biggest update to the Editor since its release back in 2006. They redesigned the Editor from the ground up and included many new features – some prominent and others more