All posts tagged: Earned


Content Marketing

Content marketing has seen an impressive growth during the past few years and this has made an increasing number of brands examine the best tactics to invest in content and boost sales. We attended Ayima’s Insights Conference in London this week, and here’s what we learned fromDanny Chadburn, Head of Content at Ayima and SEW contributor, on how to create a successful

Google Guidelines

Google Guidelines On Blogging Links For Freebies

The practice of brands engaging with popular bloggers seems to have caught Google’s attention, with the search engine offering some advice on what bloggers should do in this situation. Or, as it’s very easy to interpret, Google is suggesting it may take action if it deems that links have been added to posts in return