Paid Media News

Google Shopping Products Feed Specification Update

Today, we’re announcing updates to the Google Shopping Products Feed Specification. The specification is your resource for understanding what information Google needs about your products to run Shopping ads. Each year, we make updates with the goal of creating better experiences for users searching for your products online. Some of the updates require changes to

Test your Adwords knowledge with the PPC Hero exam!

For many years, Google has required that advertisers complete the Fundamentals exam in order to become AdWords certified. However, one of the common concerns is that the exam isn’t always up to date.  Fear not PPC Heroes, as they’ve created our own version of the exam for you to test your knowledge! For brevity sake, our

New Shopping product insights

With winter sales coming to an end and spring finally upon us, now is the perfect time to clean the clutter and ensure all of your products are live in your Shopping campaigns. Approved and ready to serve products are essential for great performance. In fact, 12% of top-clicked products for all advertisers in 2016

Optimizing your PPC campaign with customer feedback

Customer feedback gives marketers and business owners the insights to improve their product or service. It also gives PPC strategists the opportunity to improve the performance of their biddable media campaigns. To this end, seller and product ratings are a great way to help you improve your conversion rate and boost your quality scores. This

Redesigning Adwords for mobile users

Since introducing AdWords 15 years ago, we’ve seen a fundamental change in the way people find what they want, when they want it. We now use multiple devices throughout the day, and watch more videos and visit more websites and apps than ever before. Today, more Google searches take place on smartphones than on computers,

Your Google display and video ads audience

People constantly move between devices throughout the day — reading breaking news on their smartphone, watching a viral video on their tablet, or researching a beach vacation on their laptop. This creates a challenge for marketers: how do you find the right person at the right moment? Google’s audience solutions help marketers reach people based

Recent Google Updates

Unless you’ve been hiding in a cubicle without internet, you’ve noticed a few big things happening over the last few weeks with Google. Comparison ads are being pulled in some competitive niches (we covered the launch here) You’ll no longer see ads on the right-hand side of the SERPs Google is providing 4 paid ads above the

Should you bid on keywords that you already rank organically for?

One of the most common questions in paid search, is should you bid on keywords that you already rank well for organically, or is it just a waste of money? In this article I’m going to be examining the two leading case studies by Kenshoo and Brad Geddes to provide a data backed answer to


Google Display Network Targeting

The goal of the Google Display Network (GDN) is simple. It is to bring your message or product to exactly the right customers no matter where they are online. AdWords’ contextual targeting tools match your ads to relevant web pages, like targeting travel-related websites if you sell airline tickets. The Adwords Display Network tab Here are the targeting


Making the most of Googles new ad layout

Google recently changed the way ads are displayed on search engine results pages, so how can you make the most of this change? Columnist Frederick Vallaeys lays out some options. After a quiet start to the year with few notable changes in AdWords, the last month has seen a lot of interesting things happening, most

New ad formats and targetting for gamers

When mobile users are looking for entertainment they often turn to gaming apps. In 2015, an estimated 41% of all apps downloaded were games.1 However, while a user may be excited about downloading an app, it can soon be forgotten; studies have shown that 1 in 4 installed apps are never used.For game developers, building a successful business


Remarketing Facts For Your PPC Strategy

I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing. I’ve been using remarketing at WordStream since 2012 and last year, we spent over $500,000 on these ads alone. Why? Because they’re freaking awesome. If you’re sitting on the fence and unsure

Google Analytics

The Best Adwords Editor Hidden Features

Along with a browser and Excel, the AdWords Editor is probably among the most used software for any serious PPC specialist. In December 2014 Google released the biggest update to the Editor since its release back in 2006. They redesigned the Editor from the ground up and included many new features – some prominent and others more

How many Adwords accounts should you have?

This is a really great question and, as simple as it seems, an important one to consider before getting started with new campaigns. AdWords implementation is, unfortunately, never straightforward so do yourself a favor and answer a few questions before you create that first account. What Is Your Budget? Typically, larger budgets require greater segmentation. If you intend

The Jury’s Still Out on Smart Goals But Here’s the Low Down

Use Smart Goals, powered by Google Analytics, to optimize in AdWords Thursday, December 10, 2015 To advertise smart, you have to measure smart.  And a key metric for almost any business is conversions, also known as “that moment when users do the thing that you want them to do.” Many AdWords advertisers are already measuring

AdWords App Now Available for Iphone and other IOS devices

Introducing the AdWords app for iOS Thursday, January 28, 2016 Today, we’re rolling out the AdWords app on iOS to all AdWords customers globally – you can download it from the App Store. With the AdWords app, many campaign activities can now be managed while you’re on the go from the convenience of your iPhone:

AdWords Launch New Anti Fraud Botnet Protection

Booting the bots: New botnet protections across our ads systems Tuesday, February 09, 2016 Keeping fake traffic that originates from infected computers (aka “botnets”) out of our ads systems has been a priority since we launched, and over the years we’ve worked hard to put in place extensive technology checks and filters to safeguard against

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