Agency News

The Most Annoying Corporate Jargon Phrases to Avoid!

“Let’s go ahead and address the elephant in the room.” “I need to get my ducks in a row.” “We need to dive deeper on this issue.” Unless you employ an elephant, have a stash of ducks ready to be cataloged, and boast an office perk of a diving pool, there’s really no need to

Tips For Better Client Communication

I’m sure you’ve heard the saying that relationships make the world go around. This statement is no different in regards to PPC. In fact, relationships can make or break a PPC engagement. Communication is the number one thing that can break down relationships in a hurry. Follow these 4 tips and you’ll be communicating like

Ensure Organization Across Your PPC Accounts And PPC Team

Often overlooked in PPC account management are organization and prioritization. When managing multiple accounts you need organizational structure for how each process gets done (bid management, ad testing, reporting, etc.), but also for new initiatives being rolled out (launch of new platforms, betas, etc.). How do you keep moving forward with excellent account management and

Brave hires Nicholson as first ECD

Brave, the independent creative agency, has hired Mike Nicholson, the former executive creative director at The&Partnership Canada, as its first executive creative director. In the newly created role, Nicholson will report to Ash Bendelow, the managing director at Brave, and work across the agency’s entire client roster, which includes Coral, Panasonic, and Southern Comfort. Nicholson

Smyths Toys appoints McCann Manchester to ad account

Smyths Toys Superstores, the children’s toys and entertainment products retailer, has appointed McCann Manchester to its £6 million advertising account after a pitch. McCann won the brief to become Smyths’ lead strategic and creative agency after a competitive pitch against VCCP Blue. The incumbent agency, TBWA\Manchester, declined to repitch for the business. Smyths ran the

M&S adds iCrossing to agency roster

Marks & Spencer has appointed iCrossing, Hearst’s specialist search agency, to its agency roster after a competitive pitch. The retailer has tasked iCrossing to lead its global SEO account and wants to further integrate SEO with all its digital activity in the UK and international markets. It follows M&S’ decision in February to part ways

Habits of Highly Productive Agency Leaders

On average, people receive 304 business emails per week, attend 62 meetings per month, and deal with 56 interruptions to their work each day. That’s a lot of time wasted considering that so much of email causes additional confusion and follow-up questions, it takes 16 minutes to refocus after dealing with an email, and most

Is Your Agency Growing Too Fast, Too Quickly?

It’s almost too obvious a statement, but it’s still worth sharing: Sales is the key to the health and success of any business.  Most people would agree that selling more is a good thing. But what happens when the selling part goes so well that growth happens too quickly? If you bring on more client accounts than

The process for a company’s growth strategy

Scaling an agency is against its natural growth pattern. For a professional services firm, it’s most valuable resource is time. To add more of this resource, you need more people. More creatives, account strategists, and project managers means you need more hiring managers and operations people to support them and more new business reps to

Sprint With Agile Marketing

Agile marketing is fast becoming the way for marketing teams to produce impactful, audience-focused resources consistently. I was delighted to hear members of the content marketing community embracing Agile methodologies in my recent #CMWorld Twitter chat. As I answered questions, others chimed in, making the conversation a gold mine of insights and ideas on Agile

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