February 2016

The Jury’s Still Out on Smart Goals But Here’s the Low Down

Use Smart Goals, powered by Google Analytics, to optimize in AdWords Thursday, December 10, 2015 To advertise smart, you have to measure smart.  And a key metric for almost any business is conversions, also known as “that moment when users do the thing that you want them to do.” Many AdWords advertisers are already measuring

AdWords App Now Available for Iphone and other IOS devices

Introducing the AdWords app for iOS Thursday, January 28, 2016 Today, we’re rolling out the AdWords app on iOS to all AdWords customers globally – you can download it from the App Store. With the AdWords app, many campaign activities can now be managed while you’re on the go from the convenience of your iPhone:

AdWords Launch New Anti Fraud Botnet Protection

Booting the bots: New botnet protections across our ads systems Tuesday, February 09, 2016 Keeping fake traffic that originates from infected computers (aka “botnets”) out of our ads systems has been a priority since we launched, and over the years we’ve worked hard to put in place extensive technology checks and filters to safeguard against